The Captain America : The First Avenger cast and crew are headed back to London for two weeks of re-shoots, despite the fact that the film is due for a wide theatrical release in about four months. Re-shoots on a Blockbuster Summer tentpole film aren’t uncommon, but when you factor in this disconcerting news with the fact that the studio still has not released full two-minute trailer for the film this late in the game, the outlook isn’t good. This marketing campaign for poor Cap is so inept, it makes the exposure Mars Needs Moms got look like a damned full-on Star Wars media blitz.


About Jeff Carter

Jeff began his path towards Geek destiny at the age of four, at a drive-in screening of Star Wars. Since then, he's had a love affair with all things nerdy. In the mid to late 90's, Jeff was a staff writer for EchoStation.Com, interviewing Star Wars heavyweights like Timothy Zahn and Drew Struzan. He then went on to review films and write editorial pieces for several blogs in the mid 2000's, wrote and co-created a webcomic strip that ran from 2007-2010, and is currently co-founder of Dead Henchmen Productions, an independent film company based in New England.

Posted on March 21, 2011, in News and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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